# Case Studies | The Coastal Collaborative Source: https://www.thecoastalcollab.com/case-studies Selected work ## Things I built that kept working. Real businesses, real numbers, and what actually changed after. Hospitality ### The first site I built after launching Coastal. Still growing three years later. Kaurie runs a bar in a small Montana town, and she was my first client after I hung out my own shingle. She had nothing at the time. No site, no way for anyone to find her outside of word of mouth. - → Built in March 2023. Clear information, working links, every function tested. - → Structured so search engines could actually read it, not just render it. - → Then I handed it over and left. No retainer, no ads, nobody maintaining it. 1,569 Site visits in 2025 +56% Year over year growth 496 Visits from Google search Mar 2023 Built, and untouched since “Erin created a wonderful website for my small town bar. Simple yet stylish and packed with information. Incredibly easy to work with, great communication, and she made sure every function and link worked. I highly recommend her services.” Kaurie, Pour House Saloon Healthcare & Wellness ### They were running a membership program on sticky notes and spreadsheets. A chiropractic practice needed a membership system that did not require a full-time admin to run it. There was no offer structure, no enrollment flow, and no way to track who had paid. - → Built the offer structure and the enrollment flow from scratch. - → Landing page with clear membership tiers and Stripe checkout. - → Acuity configured as a credit-based scheduler, so appointments replenish each billing cycle. - → Enrollment, billing, and cancellation wired to run without anyone touching them. 4 Disconnected systems integrated into one operation 0 Manual hours to run ongoing membership admin 6 weeks From nothing to marketing, landing page, and full launch Online Education ### They had the content. They had no way to sell it. An online business had a library of recorded workshops sitting on a hard drive with no system to sell or deliver them. - → Sales, offer, and product pages built from scratch. - → Bundle pricing strategy so single workshops could be sold together. - → Checkout wired to automatic delivery, so a purchase hands over the content with nobody in the middle. 30+ Sales, offer, and product pages built 3 weeks Strategy, design, copy, checkout, and delivery, end to end Events & Hospitality ### Every booking lived in her head. Nothing was written down. A venue owner had no process for managing inquiries, coordinating tours, or tracking bookings. If she got hit by a bus, the business stopped. - → Asana pipeline running from first inquiry to signed contract. - → Self-scheduled tours, so prospects book themselves and nothing double-books. - → Every prospect visible to the whole team at every stage. 0 Missed or forgotten inquiries after launch 5+ Manual hours a week eliminated from admin Health & Wellness ### She wanted to host a summit and had no idea where to start. A virtual summit plus in-person events, launching at the same time, with no infrastructure behind either one. - → Speaker coordination and full asset collection. - → Two revenue tiers, free registration with a VIP upgrade path. - → Landing pages, email sequences, and attendee management. 20+ Speakers coordinated with assets collected 2 Revenue tiers built (free plus VIP) Professional Services ### He was buried in admin that had nothing to do with his actual job. A senior executive was spending his week on expense reports and calendar triage instead of the work he was hired for. - → Automated expense workflow. He photographs a receipt, it gets categorized, logged, and reconciled against the AMEX statement. - → Calendar restructured to protect focus time while keeping client meetings prioritized. - → Birthday, anniversary, and milestone touchpoints for team and clients, handled automatically. 5+ Hours a week reclaimed from expense management alone 0 Missed relationship touchpoints after launch Small Business ### Every system he tried was built for someone else's brain. A business owner with ADHD kept dropping balls. The problem was never motivation. It was that every tool he had tried assumed he worked like everyone else. - → Rebuilt his communication cadence around how he actually works, not how a productivity book says he should. - → Reminders calibrated to land at the moment of action instead of the moment of planning. - → Daily priorities simplified down to reduce the decision fatigue that was causing the drops. Free AI visibility scan ### Want to know where yours is leaking? Start with a free scan, or book a call and we will find it together. [Scan my site free](https://www.getcoastalbuilt.com/ai-visibility-scan)[Or book a call](https://www.thecoastalcollab.com/book) The 5-Minute Ops QuizFree Quiz